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Global International Store

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The Challenge

Meet Alex’s Tech Gadgets Store - He ships high-tech accessories worldwide and needs different rates for different regions:
  • North America (US, Canada): $12 standard shipping
  • Europe (UK, Germany, France, etc.): $18 shipping
  • Asia-Pacific (Australia, Japan, Singapore): $22 shipping
  • Rest of World (Everywhere else): $28 shipping
Alex wants customers to see appropriate rates based on their location, with express options for urgent orders.

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Smart Shipping Solution

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Step 1: Create Regional Zones

Zone 1: North America
  • Countries: United States, Canada
  • Name: “North America”
Zone 2: Europe
  • Countries: United Kingdom, Germany, France, Italy, Spain, Netherlands, Belgium
  • Name: “Europe”
Zone 3: Asia-Pacific
  • Countries: Australia, Japan, Singapore, New Zealand, South Korea
  • Name: “Asia-Pacific”
Zone 4: Rest of World
  • Type: “Rest of World” (catches all other countries)
  • Name: “Rest of World”

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Step 2: Set Up Regional Rates

North America Rates:
  1. Standard: Flat rate $12 (5-7 business days)
  2. Express: Flat rate $24 (2-3 business days)
  3. Free shipping: Over $150 orders
Europe Rates:
  1. Standard: Flat rate $18 (7-10 business days)
  2. Express: Flat rate $35 (3-5 business days)
  3. Free shipping: Over $200 orders
Asia-Pacific Rates:
  1. Standard: Flat rate $22 (10-14 business days)
  2. Express: Flat rate $42 (5-7 business days)
  3. Free shipping: Over $250 orders
Rest of World Rates:
  1. Standard: Flat rate $28 (14-21 business days)
  2. Express: Flat rate $55 (7-10 business days)
  3. Free shipping: Over $300 orders

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Customer Experience Examples

Customer in New York, USA:
  • Standard Shipping: $12
  • Express Shipping: $24
  • Free shipping on orders over $150
Customer in London, UK:
  • Standard Shipping: $18
  • Express Shipping: $35
  • Free shipping on orders over $200
Customer in Sydney, Australia:
  • Standard Shipping: $22
  • Express Shipping: $42
  • Free shipping on orders over $250
Customer in Brazil:
  • Standard Shipping: $28
  • Express Shipping: $55
  • Free shipping on orders over $300
Result: Alex’s international customers see regional-appropriate rates with clear delivery timeframes. No confusion about shipping costs, and automatic free shipping incentives based on their region!